A high cost per lead is rarely a budget problem. It is usually a targeting, message or landing-page problem. These are the levers we pull first.
Where the savings are
- Negative keywords: review your search terms weekly and exclude anything irrelevant.
- Match types: start tighter with phrase and exact match, then expand what converts.
- Conversion tracking: if the platform can’t see real leads, it can’t optimise for them.
- Landing pages: one page per offer, a clear headline and a short form.
- Ad schedule and locations: pause hours and areas that never convert.
- Creative testing: test one variable at a time — headline, offer or visual.
Small weekly improvements compound quickly. Most accounts we take over have 20–40% wasted spend hiding in plain sight.
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