10 SEO mistakes killing your rankings

Most websites don’t lose rankings because of one big problem. They lose them to a stack of small, fixable mistakes. Here are the ones we see most often when we audit a new client’s site.

The mistakes

1. No keyword focus per page. Every important page should target one main search intent.
2. Duplicate or missing title tags. Write a unique, descriptive title for every page.
3. Slow mobile pages. Compress images and remove heavy scripts you don’t need.
4. Thin service pages. Explain what you do, for whom, where and at what price range.
5. Broken internal links. Fix 404s and link related pages to each other.
6. No Google Business Profile. Local buyers search Maps first.
7. Ignoring search intent. Match the format Google already ranks — guide, list, product or service page.
8. No schema markup. Structured data helps Google understand your business.
9. Buying cheap backlinks. Spammy links can do more harm than good.
10. Not tracking anything. Set up Google Search Console and GA4 from day one.

Fix these ten and most sites see steady improvement within a few months. Want us to check yours? Book a free audit.