Automated emails work 24/7. Set these up once and they keep bringing in revenue.
- Welcome series: introduce your brand and make a first offer.
- Abandoned cart or enquiry: remind people who almost converted.
- Post-purchase: thank, onboard and ask for a review.
- Win-back: re-engage customers who have gone quiet.
- Nurture: share helpful content with leads who aren’t ready yet.
Start with the welcome series — it usually has the highest open and click rates of anything you send.
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